Parenting is a journey.  Use these tips along the way.  Text THRIVE to 274448.  Message and data rates may apply.  Text STOP to 274448 to stop.  Text HELP to 27448 for help.  Bright by Text Logo.  Thrive Logo.Read early. Read often. Logo.  Your child's success depends on it.  A Colorful duck, dog and moose with speech bubbles that say Talk, Read, Sing. Get Involved! Text 213-260-2301.  Read early. Read often. Logo.





Read early. Read often. - Talk, Read, Sing

Talk, Read and Sing Every Day, and Everywhere to give our children the best chance for success! Get online tips and local FREE resources texted to you weekly by texting THRIVE to 27448 or signing up here today! 

This countywide effort urges parents, siblings, grandparents, and community members to read to infants and toddlers every day, everywhere, and everything. It also provides tips and messages from the national Talking is Teaching campaign to help caregivers build literacy skills in everyday moments, even when reading is not possible. 

Currently over 100 Trusted Messengers, including business, agency, education, library, media, faith, medical, government, and community partners have come together to spread the word with posters, yard signs and other high-quality materials in public spaces. Book distribution partners are also helping to get books into the hands of families who need them.  For more information about how to be a Trusted Messenger or Book Distribution Partner: Contact Allison Keessen,  (231) 767-7285 or 

Muskegon County Business Owners: Help Us Spread the Message to Your Employees


Enter to Win a Bundle of Books LogoEnter to Win a Bundle of Books! 

Help spread the Read early. Read often. mission by posting a picture of your family reading together on the Read early. Read often. Facebook page, share it with your friends, and ask them to Like and Follow Us on Facebook. Everyone who submits a photo will be entered into a monthly contest for a bundle of books! 


Mom helping toddler daughter at play and learn group Toddler group at play and learn event


Join our Weekly Virtual Storytime!

Join us on Facebook every Thursday at 10:30 am for a Virtual Storytime with a local early childhood educator or community leader! Watch the storytime LIVE and comment and interact with us in the moment or watch it later at your convenience. 

Register for a Play & Learn Group  

Give your child a great start by visiting a Play & Learn Group for Babies, Toddlers, and Preschoolers when they resume. Sign up for our e-newsletter and keep checking our community calendar for more virtual programming while when these in-person programs are suspended due to COVID19.  


Read early birthday logo


Over 750 people including families, early childhood and community service representatives, volunteers and community leaders helped celebrate the 6th anniversary of the launch of the Read early. Read often campaign on March 7. The event was a tremendous affirmation of the importance of all the early childhood and early literacy work that is happening in our community.  It was also an amazing testimony to our extremely collaborative community! 

SPECIAL THANKS to more than 50 local sponsors for their support of this event! Presented by Muskegon County’s Great Start Parent Coalition and in honor of National Reading Month. 


Are You the Parent of a New Baby?        Yellow rubber duck play toy

If so, you could win a FREE $20 Meijer Gift Card and Books!

Open the form, fill it out and click  the 'Submit' button.

It's that EASY!  A winner is drawn every month.

Special thanks to Meijer for donating the gift cards.

Reading to Infants  

   Mom reading book to infant

Are you curious about what, when, and how to
read to your new baby?   Check out our video
"Reading To Infants".

For the latest updates and
news about our program 

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